The Competitiveness of the European Union Tourism Industry

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dc.contributor.authorNergiz, Ebru
dc.contributor.authorÇelik, Hilal
dc.date.accessioned2020-02-16T20:25:51Z
dc.date.available2020-02-16T20:25:51Z
dc.date.issued2014en_US
dc.departmentUygulamalı Bilimler Yüksekokuluen_US
dc.description.abstractThe competition is increasing in the tourism and hospitality industry worldwide, and the market is demanding higher levels of service, productivity, value, staff motivation, training, and improved customer relationships. Europe is without discussion the world's most important tourism market. In this chapter, the competitiveness of the tourism industry in the European Union is examined. Firstly, competitiveness in the tourism industry and factors determining destination competitiveness are discussed. Secondly, key characteristics and competitiveness of the European Union tourism industry are analyzed. Then the tourism in Europe is investigated in eight key areas. Each of these key areas is examined through Eurostat statistics and reports. SWOT Analysis of the European Union Tourism Industry is carried out. Finally, the challenges that the outcomes of the SWOT Analysis bring out for the European Union tourism industry in order to enhance competitiveness are discussed.en_US
dc.identifier.doi10.4018/978-1-4666-4639-1.ch008en_US
dc.identifier.endpage120en_US
dc.identifier.isbn978-1-4666-4640-7
dc.identifier.isbn978-1-4666-4639-1
dc.identifier.issn2326-9103
dc.identifier.issn2326-9111
dc.identifier.startpage104en_US
dc.identifier.urihttps://hdl.handle.net/11363/1996
dc.identifier.urihttps://doi.org/
dc.identifier.wosWOS:000416704600009en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherIGI GLOBAL, 701 E CHOCOLATE AVE, STE 200, HERSEY, PA 17033-1240 USAen_US
dc.relation.ispartofGLOBALIZATION AND GOVERNANCE IN THE INTERNATIONAL POLITICAL ECONOMYen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/*
dc.subjectdestinationen_US
dc.subjectdestinasyonen_US
dc.subjecttourismen_US
dc.subjectturizmen_US
dc.titleThe Competitiveness of the European Union Tourism Industryen_US
dc.typeBook Chapteren_US

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