Covid-19 pandemi sürecinin e-ticaret, haksız rekabet ve tekelleşme üzerindeki etkileri
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Tarih
2024
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
İstanbul Gelişim Üniversitesi Lisansüstü Eğitim Enstitüsü
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Günümüzde insanların teknolojik gelişmeler ile değişen ve gelişen tüketim
alışkanlıkları e-ticaretin de Covid-19 pandemisinin etkisiyle gelişimini hızlandırdığı
farklı tüketim kanallarına yönelmelerini sağladığı görülmektedir. Bu etki e-ticaret
alanındaki büyüme hızını arttırmakla beraber süreci kısaltmaktadır. Piyasa hacmini ve
kullanıcı adedini büyük miktarda arttırdığı görülmektedir. Zira bu süreçle gelen eticaret alanındaki gelişim dünya genelinde pazar alanını arttırmaktadır. İhracat ve
ithalatta kayda değer bir artış sağlanmıştır. Bunlarla beraber akabinde büyük şirket ve
kuruluşların oluşturduğu haksız rekabet, tekelleşme ve fiyat eşitsizliği de
incelenmiştir. Covid-19 pandemisi öncesi ve sonrasında e-ticaret sektöründe yükselen
bir ivmenin olduğu görülmektedir. Z kuşağının da nüfus yoğunluğundan kaynaklı
gelişen teknolojiye alışma ve benimseme hızı küresel çaptaki pandemi ile birleşince
olumlu yönde e-ticaretin seyrini direkt olarak etkileyen bir unsur olarak kabul
edilmektedir.
Bu çalışmada Covid-19 pandemisinin e-ticaret özelinde oluşturduğu etkiler
sonucunda tüketicilerin değişen tüketim alışkanlıkları, haksız rekabet ve tekelleşme
arasındaki ilişki incelenmiştir. Çalışma kapsamında İstanbul ili Avcılar ilçesi
genelinde 145 kişiye online anket uygulanmıştır. Elde edilen veriler SPSS 28.0.1
istatistik paket programı aracılığıyla analiz yapılmıştır. Anketlerden elde edilen
verilere ilişkin varyans analizi (ANOVA) kullanılarak istatistik veriler
değerlendirilmiştir. Modele göre online alışveriş yapma eğilimi değişkeni üzerinde
öğrenim durumunun doğrudan etkisi 0,200, gelir durumunun etkisi 0,104 olarak tespit
edilirken yaş dağılımın artmasının-0,123 negatif yönlü bir etkisi olduğu tespit
edilmiştir. Online alışverişe güven değişkeni üzerinde medeni durumun doğrudan
etkisi 0,411, öğrenim durumunun doğrudan etkisinin 0,109 olduğu tespit edilmiştir.
Pandemi dönemi tüketim alışkanlıkları değişkeni üzerinde öğrenim durumunun
doğrudan etkisi 0,345, gelir durumun doğrudan etkisi ise 0,215 olarak tespit edilip
istatiksel açıdan anlamlı bulunmuştur. Elde edilen bulgular sonucunda öğrenim
durumunun, gelir durumunun ve yaş aralığının online alışveriş eğilimi, online
alışverişe güven ve pandemi dönemi tüketim alışkanlıkları ile arasında bir ilişki olduğu
tespit edilmiştir.
Today, it is seen that people's changing and developing consumption habits with technological developments enable them to turn to different consumption channels, which e-commerce accelerates its development with the effect of the Covid-19 pandemic. This effect increases the growth rate in the field of e-commerce and shortens the process. It is seen that it has increased the market volume and the number of users to a great extent. Because the development in the field of e-commerce that comes with this process increases the market area around the world. A significant increase was achieved in exports and imports. In addition to these, unfair competition, monopolization, and price inequality created by large companies and organizations were also examined. It is seen that there is a rising momentum in the e-commerce sector before and after the Covid-19 pandemic. The speed of adaptation and adoption of the developing technology due to the population density of the Z generation, combined with the global pandemic, is considered as a factor that directly affects the course of e-commerce in a positive way. In this study, the relationship between the changing consumption habits of consumers, unfair competition and monopolization as a result of the effects of the Covid-19 pandemic on e-commerce was examined. Within the scope of the study, an online questionnaire was applied to 145 people throughout the Avcılar district of Istanbul. The obtained data were analyzed using the SPSS 28.0.1 statistical package program. Statistical data were evaluated by using analysis of variance (ANOVA) regarding the data obtained from the questionnaires. According to the model, the direct effect of education status on the variable of online shopping tendency was determined as 0.200, the effect of income status was determined as 0.104, while the increase in age distribution had a negative effect of -0.123. The direct effect of marital status on the online shopping trust variable was found to be 0.411 and direct blocks of usage costs 0.109.The direct effect of education status on the consumption habits variable during the pandemic period was 0.345, and the direct effect of income status was found to be 0.215 and statistically significant. As a result of the findings, it has been determined that there is a relationship between education status, income status and age range with online shopping tendency, trust in online shopping and consumption habits during the pandemic period.
Today, it is seen that people's changing and developing consumption habits with technological developments enable them to turn to different consumption channels, which e-commerce accelerates its development with the effect of the Covid-19 pandemic. This effect increases the growth rate in the field of e-commerce and shortens the process. It is seen that it has increased the market volume and the number of users to a great extent. Because the development in the field of e-commerce that comes with this process increases the market area around the world. A significant increase was achieved in exports and imports. In addition to these, unfair competition, monopolization, and price inequality created by large companies and organizations were also examined. It is seen that there is a rising momentum in the e-commerce sector before and after the Covid-19 pandemic. The speed of adaptation and adoption of the developing technology due to the population density of the Z generation, combined with the global pandemic, is considered as a factor that directly affects the course of e-commerce in a positive way. In this study, the relationship between the changing consumption habits of consumers, unfair competition and monopolization as a result of the effects of the Covid-19 pandemic on e-commerce was examined. Within the scope of the study, an online questionnaire was applied to 145 people throughout the Avcılar district of Istanbul. The obtained data were analyzed using the SPSS 28.0.1 statistical package program. Statistical data were evaluated by using analysis of variance (ANOVA) regarding the data obtained from the questionnaires. According to the model, the direct effect of education status on the variable of online shopping tendency was determined as 0.200, the effect of income status was determined as 0.104, while the increase in age distribution had a negative effect of -0.123. The direct effect of marital status on the online shopping trust variable was found to be 0.411 and direct blocks of usage costs 0.109.The direct effect of education status on the consumption habits variable during the pandemic period was 0.345, and the direct effect of income status was found to be 0.215 and statistically significant. As a result of the findings, it has been determined that there is a relationship between education status, income status and age range with online shopping tendency, trust in online shopping and consumption habits during the pandemic period.
Açıklama
Danışman: DR. ÖĞR. ÜYESİ BAŞAK ÖZARSLAN DOĞAN
Yer Bilgisi: İstanbul Gelişim Üniversitesi / Lisansüstü Eğitim Enstitüsü / Ekonomi Finans Ana Bilim Dalı / Ekonomi ve Finans Bilim Dalı
Konu:Ekonomi = Economics
Anahtar Kelimeler
E-Ticaret, Pandemi, Haksız Rekabet, Tekelleşme Tüketim Alışkanlıkları, E-Commerce, Pandemic, Unfair Competition, Monopolization Consumption Habits
