Analyses of word-of-mouth communication and Its effect on students' university preferences

Basit Öğe Kaydı
dc.authoridSEN, Erdal/0000-0003-1179-7214
dc.authoridÖzdemir, Ali/0000-0001-6089-1966;
dc.contributor.authorOzdemir, Ali
dc.contributor.authorTozlu, Emel
dc.contributor.authorSen, Erdal
dc.contributor.authorAtesoglu, Hulya
dc.date.accessioned2024-09-11T19:51:21Z
dc.date.available2024-09-11T19:51:21Z
dc.date.issued2016
dc.departmentİstanbul Gelişim Üniversitesien_US
dc.description12th International Strategic Management Conference (ISMC) -- OCT 28-30, 2016 -- Antalya, TURKEYen_US
dc.description.abstractWord-of-mouth is totally formed by satisfaction of customer and transparent communication based methods. The power and meaning of word-of-mouth is relevant to speaker's relationship with the product or service, satisfaction of speaker will lead to convey messages that are positive about product and service. With this motivation felt by the speaker, it is seen that he joins deliberately or not to the process which helps the process about the benefits to product or to service. As far as the increasing number of universities is concerned; the dimension of presentation is coming into prominence. This situation shows us word-of-mouth effect could be effective in the presentation of universities. The purpose of this study is to put forward how word-of-mouth advice method works in the university preference process. In this work, quantitative research method such as survey technique is used. (C) 2016 Published by Elsevier Ltd.en_US
dc.description.sponsorshipInt Strateg Management & Managers Assocen_US
dc.identifier.doi10.1016/j.sbspro.2016.11.022
dc.identifier.endpage35en_US
dc.identifier.issn1877-0428
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage22en_US
dc.identifier.urihttps://doi.org/10.1016/j.sbspro.2016.11.022
dc.identifier.urihttps://hdl.handle.net/11363/7764
dc.identifier.volume235en_US
dc.identifier.wosWOS:000390611800003en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherElsevier Science Bven_US
dc.relation.ispartof12th International Strategic Management Conference, Ismc 2016en_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.snmz20240903_Gen_US
dc.subjectWord-of-Mouth Communicationen_US
dc.subjectAdvertisementen_US
dc.subjectPublic Relationsen_US
dc.subjectMarketingen_US
dc.subjectProcess of University Preferringen_US
dc.titleAnalyses of word-of-mouth communication and Its effect on students' university preferencesen_US
dc.typeConference Objecten_US

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