The Effect of Price Perception on Customer Loyalty in Airline Cargo Transportation

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dc.authoridhttps://orcid.org/0000-0003-2082-8027en_US
dc.authoridhttps://orcid.org/0000-0003-4026-4054en_US
dc.contributor.authorArtık, Erkut
dc.contributor.authorDuygun, Adnan
dc.date.accessioned2024-01-04T15:15:07Z
dc.date.available2024-01-04T15:15:07Z
dc.date.issued2022en_US
dc.departmentUygulamalı Bilimler Fakültesien_US
dc.description.abstractAirline cargo transportation is the preferred transportation system as the fastest transportation way today. However high costs also lead to high prices. Therefore, pricing is one of the issues that businesses should pay the most attention to when planning. Although competition over price is a competitive factor that businesses do not want to enter, this situation has become inevitable due to the intensity of the competition. To cope with this situation, it is beneficial for businesses to constantly measure and evaluate the price perception of customers. In addition, it is of great importance for every customer for airline cargo companies that want to stay afloat in a dynamic market. Providing unconditional customer satisfaction and turning these customers into loyal customers is the key to sustainable success for companies engaged in airline cargo transportation. Based on what has been described so far, it is possible to express the main purpose of this study in the form of investigating the effect of price perception on customer loyalty. The businesses using airline cargo transportation were included in the research and in this direction, research was carried out with 33 businesses operating in the Marmara Region and using airports in Istanbul. In the study, it was concluded that airline cargo service price perception does not have a statistically significant effect on airline cargo service customer loyalty. Finally, suggestions have been made to those interested in the subject.en_US
dc.identifier.doi10.30518/jav.1066478en_US
dc.identifier.endpage134en_US
dc.identifier.issn2587-1676
dc.identifier.issue2en_US
dc.identifier.startpage126en_US
dc.identifier.trdizinid1107779en_US
dc.identifier.urihttps://hdl.handle.net/11363/6854
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1107779
dc.identifier.urihttps://doi.org/
dc.identifier.volume6en_US
dc.indekslendigikaynakTR-Dizinen_US
dc.institutionauthorArtık, Erkut
dc.institutionauthorDuygun, Adnan
dc.language.isoenen_US
dc.publisherVedat Veli Çayen_US
dc.relation.ispartofJournal of aviation (Online)en_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - İdari Personel ve Öğrencien_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectPrice Perceptionen_US
dc.subjectCustomer Loyaltyen_US
dc.subjectAirline Cargo Transportationen_US
dc.titleThe Effect of Price Perception on Customer Loyalty in Airline Cargo Transportationen_US
dc.typeArticleen_US

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