İstanbul Gelişim Üniversitesi İktisadi, İdari ve Sosyal Bilimler Fakültesi2023-11-092023-11-092023https://hdl.handle.net/11363/6306SUSTAINABLE COMPETITIVE ADVANTAGE AND DIGITALIZATION PROCESS Sustainable business models in competitive environments depend on flexibility and adaptability in management decisions. Sustainable models are essential for maintaining a competitive advantage in highly competitive systems. The concept of sustainability in competition is referred to as "protection skill" by Hiziroglu (2020). Acquiring the ability to protect is related to the management's assessment of change, transformation and opportunities in highly competitive environments.eninfo:eu-repo/semantics/openAccessAttribution-NonCommercial-NoDerivs 3.0 United StatesIstanbul Gelisim UniversityFaculty of Economics, Administrative and Social SciencesBulletinsOther34