İstanbul Gelişim Üniversitesi İktisadi, İdari ve Sosyal Bilimler Fakültesi2023-12-132023-12-132023https://hdl.handle.net/11363/6685METAVERSE APPLICATIONS AS A NEW MEDIAN OF CHANGE IN MARKETING AND ADVERTISING IN THE DIGITAL UNIVERSE One of the most dynamic areas of today's world and one of the fastest affected by technological developments is digital marketing. Therefore, being the first to use updates and innovations can be said to be one of the indispensable elements that will make marketers and brands stand out. Therefore, we can say that the metaverse is an area that brands, marketers, and advertisers should get involved in as soon as possible. Metaverse is the combination of augmented reality, virtual reality, and the Internet of Things (IoT), all accessible through a single interface. Think of it as Google Earth meets Second Life meets Tinder. The Metaverse will transform how brands communicate with consumers, how marketers find new customers, how companies optimize marketing spend, and how advertising campaigns are created and executed across all channels.eninfo:eu-repo/semantics/openAccessIstanbul Gelisim UniversityFaculty of Economics, Administrative and Social SciencesBulletinsOther35