Yeni Nesil Ev Pansiyonculuğu Sistemi Airbnb’nin Değerlendirilmesi: SWOT Analizi
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Dosyalar
Tarih
2022
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Murat Bayram
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Turistik potansiyeli olan ülkelerde konaklamaya olan talebin her geçen gün artmasıyla çevrimiçi rezervasyon kanalları daha çok tercih edilmeye başlanmıştır. Ev pansiyonculuğu sisteminin dijital platforma taşınmış şekli olan Airbnb sistemi de son yıllarda tercih edilen alternatif konaklama seçeneklerindendir. Küresel düzeyde gelişen standartlar ve yaşanan pandemi süreci tüketici beklentilerini değiştirmiştir. Bu durum tüm işletmelerin rekabet ortamını arttırmıştır. Yaşanan yoğun rekabet ortamında işletmeler daha stratejik düşünmeli ve gerekli planlamaları yapmalıdır. Bu bağlamda SWOT analizi işletmeler için geleceğe yönelik hedeflere ulaşabilmek adına uygulanan stratejik bir yöntemdir. Çalışma kapsamında, Airbnb işletmesinin SWOT analizi yapılmış ve farklı araştırmalar için literatüre katkı sağlaması amaçlanmıştır. Analiz sonucunda sistemin konaklama sektörüne yeni bir boyut kazandırdığı ancak yasal ve güvenlik boşluklarının olduğu belirlenmiştir. Ayrıca uygulanan çevrimiçi platform, kopyalanabilen ve yeni iş fırsatları için potansiyel yaratan bir sistem olduğundan, sürekli güncellenmesi gerekliliği tespit edilmiştir.
With the increasing demand for accommodation in countries with touristic potential, online reservation channels have started to be preferred more and more. The Airbnb system, which is the digital form of the home boarding system, is one of the alternative accommodation options preferred in recent years. Bringing a new understanding of the Airbnb system to the accommodation market may have positive results, as well as negative consequences due to legal loopholes and security problems. Globally developing standards and the pandemic process have changed consumer expectations. This situation has increased the competitive environment of all enterprises. In an intensely competitive environment, businesses need to think more strategically and make the necessary planning. In this context, SWOT analysis is a strategic method for businesses to achieve their future goals. Within the scope of the study, SWOT analysis of Airbnb business was made and it was aimed to contribute to the literature for different researches. As a result of the analysis, it was determined that the system brought a new dimension to the accommodation sector, but it had legal and security gaps. In addition, since the implemented online platform is a system that can be copied as well as creating potential for new business opportunities, the necessity of continuous updating has been revealed.
With the increasing demand for accommodation in countries with touristic potential, online reservation channels have started to be preferred more and more. The Airbnb system, which is the digital form of the home boarding system, is one of the alternative accommodation options preferred in recent years. Bringing a new understanding of the Airbnb system to the accommodation market may have positive results, as well as negative consequences due to legal loopholes and security problems. Globally developing standards and the pandemic process have changed consumer expectations. This situation has increased the competitive environment of all enterprises. In an intensely competitive environment, businesses need to think more strategically and make the necessary planning. In this context, SWOT analysis is a strategic method for businesses to achieve their future goals. Within the scope of the study, SWOT analysis of Airbnb business was made and it was aimed to contribute to the literature for different researches. As a result of the analysis, it was determined that the system brought a new dimension to the accommodation sector, but it had legal and security gaps. In addition, since the implemented online platform is a system that can be copied as well as creating potential for new business opportunities, the necessity of continuous updating has been revealed.
Açıklama
Anahtar Kelimeler
Ev Pansiyonculuğu, Airbnb, Swot Analizi, Homestay, Airbnb, Swot Analysis
Kaynak
Güncel Turizm Araştırmaları Dergisi
WoS Q Değeri
Scopus Q Değeri
Cilt
6
Sayı
2
