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    Perceived service quality of service attributes, customer satisfaction and customer loyalty in air transport: The case of air Algeria
    (Istanbul Gelisim University Institute of Graduate Studies, 2024) Hareg, Kenza Nedjoua
    The development opportunity of the major airlines is justified by their passenger traffic potential,and faced with increased competition in this sector ,Air Algeria's air transport is one of the most important aspects of its business,the quality of service that it provides is essential in ensuring that its customers are satisfied and loyal it must in turn take advantage of its strategic position,development progress towards the standards in force at the international level by marketing strategy to increase the customer satisfaction and provide their loyalty. for this the main purpose of this study is to examine perceived service quality of service attributes,customer satisfaction and customer loyalty in air transport specifically for the case of Air Algeria ,defining a clear strategy based on strategic analysis is imperative in this study ,and how the service quality affects customer satisfaction in Air Algeria will be investigated. As data collection instrument the questionnaire is chosen ,it is designed to prevent rational inquires,avoid rejection,false,and avoidable answers to open-ended questions in order to promote inquiry and mathematical analysis .The scope of the research will be the passengers traveling with this company , the analyzes in this research is through three stages : Questionnaire and collecting data ,followed by Validity and Reliability Analysis and correlation and regression analysis .To sum up this analysis will provide us to know how perceived service quality attributes can affect customer satisfaction and their loyalty.